New & Used Polaris ATVs, Side-by-Sides, and Motorcycles For Sale in Austin, TX

Polaris® is a world-leading powersports manufacturer creating innovative off-roading products. Whether your passion for the outdoors is in forest trails or rolling sand dunes, there's a Polaris® vehicle for you. Visit our dealership in Austin, TX, near Round Rock to check out our Polaris® powersports vehicles for sale!
 
Inventory in RideNow Austin

Polaris® is a world-leading powersports manufacturer creating innovative off-roading products. Whether your passion for the outdoors is in forest trails or rolling sand dunes, there's a Polaris® vehicle for you. Visit our dealership in Austin, TX, near Round Rock to check out our Polaris® powersports vehicles for sale!

RideNow Austin Inventory

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Where Polaris® Started

Polaris® powersports models are known today for their impressive performance, comfort, and style. They are highly sought after by riders of all experience levels. But all industry giants need to start somewhere. If you've ever wondered how Polaris® started, keep reading to discover highlights from the company's history.

When you are ready to visit a Polaris® dealer, head over to RideNow Austin Austin. Our dealership is located in Austin, Texas, some come on by today!

The Beginning

Our story begins with the members behind Hetteen Hoist & Derrick, which was a small company that crafted unique machines for farmers. The nature of their work was seasonal and the employees often spent the off-season embarking on outdoor adventures. They needed a more convenient and efficient way to travel across the snow in order to reach the ideal spots for hunting and fishing. They crafted a working snowmobile, which captured the attention of all who saw it. They soon began manufacturing their model for customers.

Growth of Polaris® Powersports

By 1960, the company changed its name to Polaris® and was growing rapidly. A boom in the market led to the need for more management skills by the company's leadership, so Polaris® was sold to Textron. The industry growth continued into the 1970s, but then a recession hit hard. At the end of the decade, only three manufacturers in this industry were left.

Rebirth of Polaris® Powersports

The then-president of Polaris® was told to sell the company so that Textron could get out. Instead, he led a buyout and began rebuilding the company with only 100 workers. With hard work and determination, the Textron debt was repaid ahead of schedule.

In 1984, Polaris® powersports entered the ATV market. Up to this point, the ATV market had been dominated by the Japanese. In 1990, Polaris® became the first major US powersports manufacturer to build a PWC line. These are just a few of the many ways that Polaris® powersports focused on innovation and expansion. Today, the company offers a range of models for all types of outdoor adventures!

Ready to visit a Polaris® dealer? RideNow Austin Austin, located in Austin, TX, offers a range of Polaris® powersports models for sale. Our expert staff can help you find the right model for your budget and riding level, so stop by today. We proudly serve those in San Marcos, Round Rock, and New Braunfels.